Articles

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Cause Marketing Campaign | Creative Strategy

November 6, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   IMC Communication Objectives To increase engagement and awareness regarding the L’Oréal’s positioning about violence against women To position L’Oréal as a source of trust and information regarding this cause To create buzz about L’Oréal […]

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Cause Marketing Campaign | Target Audience

November 2, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Primary Target   Demographics The primary target audience are Canadians from both genders between the ages of 21 to 35. The idea to first target mainly Millenials is to make sure that the campaign […]

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Cause Marketing Campaign | IMC Campaign Objectives

October 28, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   IMC Campaign Objectives The $3 million sponsor’s investment in the IMC Campaign will pursue these objectives: Primary Objective The main objective of this campaign is to educate and increase general awareness helping Canadians understand […]

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Cause Marketing Campaign | Cause Research

October 22, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Brand: L’Oréal Cause Research Until this day, half of all Canadian women have experienced some kind of physical or sexual violence and every six days a woman in Canada is killed by her partner. Most of this […]

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Cause Marketing Campaign | Client Profile and Track Record

October 17, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Client Profile Founded in 1909 by a young chemist called Eugène Schueller, L’Oréal has been devoting its energy and competencies to its core business: beauty. For more than a century L’Oréal has been offering […]

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Cause Marketing Campaign | Campaign Statement

October 10, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Objectives The primary objective is to educate society and increase awareness. The secondary objective is to increase engagement regarding this cause. The tertiary objective is to help and encourage victims of violence against women. […]

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Message x Target Audience x The right Media

April 11, 2019 | Advertising

When trying to understand what media platforms will be chosen for the campaign, it’s important to think about some questions. Who is the target market? What is the message to be communicated in the campaign? Where are the market priorities geographically? When is the best time to reach our target market? How many media vehicles […]

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Brazilian campaign brings attention to drunk driven consequences

April 10, 2019 | Ads

When advertising an important cause like the consequences of drunk driven, it’s essential to try to reach people with a campaign that is both engaging and efficient. In this Brazilian ad, the creative concept or the “big idea” behind the campaign is all about the money. If people don’t care about the effects that drink […]

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Buying Social Media Ads

April 8, 2019 | Digital

When you are buying social media ads, there are three main metrics to be considered: CPM: Cost per Thousand CPC: Cost per Click CPV: Cost per View CPA: Cost per Action You choose the metric based on the primary objective of the campaign. Each metric has its particularity. In CPC for example, when the daily budget […]

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Big Idea Solution Circle

April 7, 2019 | Advertising

When trying to come up with a big idea, it’s important to start understanding what are the problems that the brand needs to solve and who is the target audience. Those two elements, when fully comprehended and analyzed, will lead to the audience insights. The insights are the fuel to the big idea. When the […]

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Video Game Advertising

| Advertising

Video Game Advertising is also known as advergame. Through advergaming, brands can be a part of the consumer’s life in a different way than usual. Those ads are used to create brand awareness, while also improving the brand’s preference rating. Advergames can also stimulate purchases, through media space buying or product placement. But how can […]

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Understanding the Audience as a Consumer

April 5, 2019 | Advertising

When trying to understand the consumer’s media habits, it’s important to think of their lives and understand who they are as a consumer. In this example, Swiffer WetJet will be used as a case study. Their primary target are young professionals from 21 to 35 years old, that are starting their career and still don’t […]

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