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Cristal Bittencourt


Digital Media Specialist

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Pass the Heinz: when fiction is turned into an ad

October 15, 2018 | Advertising

The Pass the Heinz ad was actually created for the AMC’s tv show Mad Men. At the time, this ad was presented as the sole effort of Don Draper, the protagonist of the production, as he was trying to get the Heinz’s account. But in real life, it was actually a product placement for Heinz in Mad […]

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