Articles

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Cause Marketing Campaign | Creative Strategy

November 6, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   IMC Communication Objectives To increase engagement and awareness regarding the L’Oréal’s positioning about violence against women To position L’Oréal as a source of trust and information regarding this cause To create buzz about L’Oréal […]

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Cause Marketing Campaign | Target Audience

November 2, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Primary Target   Demographics The primary target audience are Canadians from both genders between the ages of 21 to 35. The idea to first target mainly Millenials is to make sure that the campaign […]

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Cause Marketing Campaign | IMC Campaign Objectives

October 28, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   IMC Campaign Objectives The $3 million sponsor’s investment in the IMC Campaign will pursue these objectives: Primary Objective The main objective of this campaign is to educate and increase general awareness helping Canadians understand […]

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Cause Marketing Campaign | Cause Research

October 22, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Brand: L’Oréal Cause Research Until this day, half of all Canadian women have experienced some kind of physical or sexual violence and every six days a woman in Canada is killed by her partner. Most of this […]

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Cause Marketing Campaign | Client Profile and Track Record

October 17, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Client Profile Founded in 1909 by a young chemist called Eugène Schueller, L’Oréal has been devoting its energy and competencies to its core business: beauty. For more than a century L’Oréal has been offering […]

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Cause Marketing Campaign | Campaign Statement

October 10, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Objectives The primary objective is to educate society and increase awareness. The secondary objective is to increase engagement regarding this cause. The tertiary objective is to help and encourage victims of violence against women. […]

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