Cristal Bittencourt

Digital Media Specialist | Blogger



Buying Social Media Ads

April 8, 2019 | Digital

When you are buying social media ads, there are three main metrics to be considered: CPM: Cost per Thousand CPC: Cost per Click CPV: Cost per View CPA: Cost per Action You choose the metric based on the primary objective of the campaign. Each metric has its particularity. In CPC for example, when the┬ádaily budget […]

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Social Media Numbers – Globally and in Canada

March 12, 2019 | Digital

For a better understanding of the power of social media, it’s important to understand how many people they reach globally, on a daily basis. Facebook is still the most popular social media around the globe, and in 2019 it has reached 2.32 billion monthly users. Facebook’s biggest markets are concentrated in India, the United States […]

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