Cristal Bittencourt

Digital Media Specialist | Blogger

Keeper File


Brazilian campaign brings attention to drunk driven consequences

February 1, 2019 | Keeper File

When advertising an important cause like the consequences of drunk driven, it’s essential to try to reach people with a campaign that is both engaging and efficient. In this Brazilian ad, the creative concept or the “big idea” behind the campaign is all about the money. If people don’t care about the effects that drink […]

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The importance of media planning software tools

January 28, 2019 | Keeper File

User-friendly softwares that provide data about the target are an essential part of the media buying process. 1. comScore It’s one of the most famous softwares and, although you can’t use it to actually create a media plan, comScore has a lot of features that helps the media planners and buyers to create the perfect […]

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The Triangle of Power in the Media Buying Process

January 18, 2019 | Keeper File

In the media buying process, there are three main elements that┬áconstitute┬áthe Triangle of Power: In a way, everything starts with the brand advertiser. Without a brand’s need to advertise, there would be no media buying and selling process. When a brand hires an agency with the intent to advertise its products or services, different new […]

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