Digital Media Specialist at Morya | Omnicom Group

Brazil, 01/2018 – 01/2019

  • Built media plans focusing on strategic channels, created and managed Facebook Ads, Instagram Ads, and Google Ads advertising campaigns
  • Acted as a mentor for the social media team, while connecting the content strategy with the paid media planning
  • Curated and developed ideas and possibilities to maximize social media engagement
  • Delivered monthly reports, focused on growth, ROI and campaign analysis; built-in MS Excel and PowerPoint

Digital Project Manager at Rocha Comunicação

Brazil, 08/2016 – 01/2018

  • Created and developed the digital strategy across all digital platforms, analyzing the scenario and focusing on a better understanding of buyer personas
  • Acted as a community manager for brands, helping to spread and grow their culture among its target audience
  • Managed a digital staff of professionals, working directly with social media, content creation, data science, and web design
  • Researched activity about consolidated and new digital influencers, recruiting and evaluating the best assets for digital strategies
  • Experienced a day by day practice with digital marketing tools such as Sprout Social, Hootsuite, Google Analytics, Google Keyword Planner, Evernote, and Slack

Web Coordinator at Yayá Comunicação

Brazil,  04/2012 – 06/2016

  • Managed all digital projects and paid media campaigns
  • Created, wrote and posted in the brand’s blogs, using SEO techniques, especially in WordPress websites
  • Created CRM strategies, directly helping brands to target the right audience
  • Delivered social media monitoring and growth data reports, with monthly ROIs
  • Developed annual marketing plans and manage budgets for digital campaigns
  • Worked with social media management and analysis tools and platforms, including but not limited to MailChimp, Trello, Asana, Seekr, SCUP, Publiway and SYS