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Cristal Bittencourt


Digital Media Specialist | Blogger

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Neuromarketing and Emotional Appeals

October 30, 2018 | Advertising

In recent years, advertising has been using neuromarketing techniques more and more. But what is neuromarketing? It’s the application of neuroscience to marketing. Studies have shown that 95% of our mental activity is subconscious, and neuroscience is the branch of science that tries to understand that. By studying the nervous system, neuroscience intends to figure out how […]

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Operant conditioning and its use in media

October 25, 2018 | Advertising

Operant Conditioning is a method of learning studied by psychologists since 1920. Behaviorists such as John B. Watson and Burrhus Frederic Skinner became famous by spreading the idea that human behavior could be conditioned through reinforcement – a term created by Skinner. Simply put, according to his ideas, repeated stimuli leads to repeated patterns of behavior. Throughout […]

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Tullamore Dew Irish Whiskey: The Parting Glass

October 18, 2018 | Advertising

The Tullamore Dew ad, The Parting Glass, was part of a Irish true campaign released in 2013 and although it was a success back then, it may have encounter some blacklash if it was created in 2018. The creative of the ad embraces the Irish culture, considering both psychological and social forces when it was […]

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Coca-cola: I’d like to buy the world a Coke

October 16, 2018 | Advertising

The Coca-cola ad, I’d like to buy the world a Coke, was released in 1971, when the marketing world was in the beginning of would be know as Marketing 3.0. Philip Kotler defends this new model of Marketing 3.0 and argues that customers must be treated as more than just consumers, but as depth human […]

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Pass the Heinz: when fiction is turned into an ad

October 15, 2018 | Advertising

The Pass the Heinz ad was actually created for the AMC’s tv show Mad Men. At the time, this ad was presented as the sole effort of Don Draper, the protagonist of the production, as he was trying to get the Heinz’s account. But in real life, it was actually a product placement for Heinz in Mad […]

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Don’t take your mental health for granted

March 14, 2018 | Blog

When you are preparing yourself to study abroad, one of the things you have to do is to take proficiency tests like IELTS and TOEFL. For the last year I’ve been studying and doing such tests (first IELTS and then TOEFL) and now I can finally say that I have succeeded on both. It may […]

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E o alcance das fanpages vai cair novamente…

January 12, 2018 | Conteúdo

2018 mal começou e Mark Zuckerberg já deixou claro: o objetivo do facebook é, cada vez mais, privilegiar conteúdo de amigos e familiares: Resumindo, de acordo com o CEO, usuários do Facebook têm reclamado da quantidade de posts de empresas, marcas e veículos de comunicação em seus feeds de notícias. “Uma vez que há mais […]

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O empoderamento feminino na publicidade

October 3, 2016 | Conteúdo, Events

Palestra apresentada no Social Media Week 2016, em São Paulo, no dia 12.09.2016: O empoderamento feminino na publicidade digital de Cristal Bittencourt Para contribuir na coleta de dados sobre representatividade na publicidade, por favor, responda essa pesquisa.

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Workshop Redes Sociais e Blogs: um bom negócio

September 30, 2016 | Events

Tem planos de montar um blog? Já tem uma fanpage ou conta de Instagram e não sabe muito bem como transformá-la em negócio? Tem uma ideia e não sabe como colocar pra frente? Venha conversar com a gente e compartilhar experiências numa manhã produtiva, cheia de conteúdo e exercícios práticos! Palestrantes: Cristal Bittencourt Advogada e […]

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Pesquisa: A representatividade na publicidade

August 25, 2016 | Conteúdo

Não se sente representado pelas propagandas? Acha que muita coisa precisa mudar? Ou que está tudo certo? Participe dessa pesquisa e me ajude a entender melhor a percepção do brasileiro sobre a publicidade.

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Estudo: Moda e Beleza plus size no facebook

August 20, 2016 | Conteúdo

O Estudo Moda e Beleza Plus Size no Facebook do Brasil, de Roberta Cardoso, apresenta um mapeamento (baseado em análise de redes) sobre as principais blogueiras e conteudistas de moda no Brasil. Confira: Clique e faça o download do material.

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Machismo e Publicidade: o bonde da história

October 27, 2015 | Conteúdo

Os últimos dias não tem sido fáceis para as mulheres. Na quarta passada, depois da estreia do Masterchef Junior, a internet foi recheada de comentários nojentos sobre uma participante de 12 anos (mais sobre essa história aqui). O caso tomou uma proporção tão grande que não só tomou a mídia como ainda motivou um pronunciamento […]

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