Articles

Big Idea Solution Circle

April 7, 2019

When trying to come up with a big idea, it’s important to start understanding what are the problems that the brand needs to solve and who is the target audience. Those two elements, when fully comprehended and analyzed, will lead to the audience insights.

The insights are the fuel to the big idea. When the insights are not accurate, the big idea will not solve the brand’s problem, therefore the whole campaign won’t be effective.

With the right insights, the big idea will come, and, along with the tagline, the first step of the IMC Plan will be complete.