Articles

Message x Target Audience x The right Media

April 11, 2019

When trying to understand what media platforms will be chosen for the campaign, it’s important to think about some questions.

  • Who is the target market?
  • What is the message to be communicated in the campaign?
  • Where are the market priorities geographically?
  • When is the best time to reach our target market?
  • How many media vehicles can be chosen?

There’s also the main question that changes everything but can’t be determined by the agency: how much is the budget?

With all that in mind, a proper paid media strategy can be created, with its ideal flight schedule.